Your customers place value on provenance and traceability … so do you
Cambrian Mountains cattle are born, reared and finished in the Cambrian Mountains. When they are ready for market, they are transported to Randall Parker Foods at Llanidloes, which is no more than 15 miles from any of our farms. This minimises the transportation time of the live cattle. Carcasses are then supplied to high end catering butcher Russell Hume.
Our careful livestock management is essential to the ultimate eating qualities of Cambrian Mountains Beef. As well as being Farm Assured and members of cattle health schemes, our producers carry out on-farm weighing and evaluation of their cattle to ensure that they will meet customer specifications. They meet regularly to share knowledge in order to improve their herds and develop the market for Cambrian Mountains Beef.
Post-slaughter, Cambrian Mountains Beef is matured for a minimum of 21 days to ensure the product is at its most delicious. Cambrian Mountains Beef is fully traceable back to the farm. Producers and suppliers work together to ensure year round supply of top quality Cambrian Mountains Beef. Whether served simply or in more complex dishes, Cambrian Mountains Beef tastes supreme!
Farm Assured Welsh LivestockOur producers are Farm Assured Welsh Livestock approved, and adhere to the highest standards of animal welfare.
Welsh BeefHybu Cig Cymru – Meat Promotion Wales (HCC) is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.
Protected Geographic IndicationProtected Geographical Indication (PGI) status was granted to Welsh beef in November 2002 by the European Commission. The PGI status identifies the origin and unique qualities of Welsh Beef.
Cambrian Mountains BeefInspired by HRH The Prince of Wales, the Cambrian Mountains Beef brand is a mark of superior quality.
- The beef produced fulfils the requirements for PGI Welsh Beef
- Cattle are born, reared, finished and slaughtered within Wales
- Carcasses are matured for a minimum of 21 days
- Available all year round
- Carcasses are E – O+ conformation and 3L – 4H fat class
- An alternative market for finished cattle from the Cambrian Mountains (290—370kg)
- Royalties from sales are used to develop the Cambrian Mountains Beef Community Interest Company to help it better serve the farmers and community of the Cambrian Mountains Region
- Inspired by the work of HRH The Prince of Wales
The Cambrian Mountains
The Cambrian Mountains occupy around 10% of Wales and are one of the most sparsely populated areas in England and Wales. They are known for their desolate, historic landscape and for their natural habitats. Land cover is dominated by a mix of blanket bog, heath and semi-natural grassland, and a high proportion of the area is recognized to be of European importance for nature conservation.
The Cambrian Mountains are one of Wales’ most important areas for nature, with 17% of the land designated as a Site of Special Scientific Interest (SSSI). Almost 90% of the SSSI area is also designated under the European Habitats Directive as a Special Area of Conservation, a Special Protection Area, or both. Documentary evidence shows the Mountains have been managed with extensively grazed livestock for at least 800 years, while the pollen record and archaeological evidence suggests that this way of managing land has been important in the area since the Bronze Age.
Today the economy is highly dependent upon agriculture, forestry and tourism. Having long been an inspiration to poets, writers and artists, the region features as the beautiful but bleak back drop for the highly successful S4C / BBC series Hinterland.