Upper Bwlchllyn lies on the eastern slopes of the Cerist Valley, a few miles north of Llanidloes. The Williams family has lived there since 1900, and today they farm around 450 acres of rolling hill pasture that is bordered to the north by wooded slopes and the picturesque Llyn Ebyr, a spot well known to anglers. Responsibility for the farm is currently in the hands of brothers Alun and Aneurin, their father James, and their families.
They have a herd of 65 Suckler cows mostly Angus and Limousin crosses that are bred with Charolais and Angus sires, to produce the beef cattle that will go into the scheme.
They also have a flock of around 1000 breeding ewes, mostly Welsh mules that are bred with Texel rams.